About me.
Hi, my name is Hayoung Seo but I go by Heidy since arriving in London. I create, style and deliver creative visions within the fashion field.
I have spent the past 7+ years working across different areas within the fashion landscape; fashion magazine editor, brand campaign consultant, personal stylist, and e-commerce merchandising management.
I have worked with many global fashion and beauty brands including MCM, CK Calvin Klein, Fila, New Balance, Lancôme, Bobbi Brown, etc; Korean celebrities, fashion models, LGBTQI+ artists and other professional creatives.
With a multi-disciplined background and skillsets, I mainly find myself art directing, styling and content creation.
I am an enthusiastic collaborator who is continually on the search for project opportunities within fashion related, creative sector.
Discover my work and feel free to :) Thank you.
employment history
Fashion stylist, creative consultant
Jan 2022 -
Freelance
Worldwide | London, UK
Fashion Editor
Nov 2016 - Apr 2018
@star1 Magazine,
star & style magazine
Seoul, South Korea
Fashion Merchandising Team Leader
Jul 2018 - Dec 2021
Innotec Solutions Ltd, fashion e-commerce
London, UK
Fashion Assistant
May 2015 - Nov 2016
• Heritage MUINE,
luxury lifestyle magazine
• SURE magazine,
Hearst Joongang Ltd
Seoul, South Korea
Education
Oct 2020 - Dec 2021
Master of Arts - MA, Fashion Journalism
London College of Fashion, University of the Arts London
Mar 2013 - Dec 2014
Bachelor of Business Administration - BBA, Advertising and Public Relations
Hongik University
Mar 2008 - Dec 2010
Gyeongnam Foreign Language High School
Mar 2011 - Dec 2012
Bachelor's degree, completed second year in Mass Communication
Pukyong National University
